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  Creating Digital Artwork:    
  General Tips
 

Use the proper program for the proper purpose. Don't use a drawing program to do page layout, or a page layout program to do imaging operations such as rotating or silhouetting. Each program is a tool with a specific purpose in mind. Don't use word processing programs for final output purposes. Four-color separated film cannot be output from them (though they work fine for Color Laser Prints). Make sure color names are consistent throughout your project. PMS 312 will not output on the same plate as PANTONE 312 CV - the names must match exactly. The smoothest gradients require about 20 steps per 1/2 inch. Gradients spanning large areas are prone to banding, especially if they include light areas of color. PostScript can only reproduce 256 shades of any color from 100% to 0%. Consult on your big projects. If they are constructed properly from the start many headaches can be saved later on.

Bitmap files

Files are set up in pixels per inch, which should be 1.5 to 2 times your final line screen at 100%. For instance, for a picture to output with a 133 line screen (if you don't know what line screen you would need please ask), the file should be at least 200 ppi, with 300 recommended. It is better to have slightly more file information than not enough. Be sure the files are set up as CMYK, Grayscale or Bitmap. RGB or Palletted (256K) files will not output properly. PICTs and GIFs should be avoided, they are not intended for output. Pictures should be rotated and skewed in the image program, not the page layout program. When saving a color EPS file, use the WMF Preview for vector files and JPEG Preview for bitmaps option. It will give you a much higher resolution image in your page layout file.
   
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